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Laura Guido-Clark

Laura has long understood that color speaks volumes and can be felt on an emotional level. Her ability to translate color’s conscious and unconscious influences has helped companies such as Herman Miller, Google, Samsung, and Toyota.

Laura’s consultancy Laura Guido-Clark Design is based in Berkeley, California. They believe in the power of color and texture to transform experiences. Through deep exploration of the emotional, demographic and environmental factors at play in the markets they serve, they help create products that resonate with customers and succeed in competitive markets. In 2011, Laura founded Project Color Corps™, a nonprofit organization dedicated to revitalizing urban neighborhoods with paint and pattern and in 2017 Laura founded Love Good Color®, her revolutionary new color tool, and methodology that fuses science with the senses.